This author was surprised to read a short article in "The Mercury" newspaper in Hobart about blue-eyed people being more intelligent and brown-eyed people having faster reaction times. Such an article invites immediate scepticism from the statistically literate. The lack of data in the article should lead the interested reader to a…

The seventh- and eight-grade students in the author's art program sharpened up their eyesight and their use of color charts in preparation for an op art project. Op art is short for "optical patterns and designs." The goal of the project is to create and organize line and color into shapes, patterns, and design in symmetrical and asymmetrical…

In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…

Describes the advantages and problems of using new color printing technology in student newspapers. (CRH)

A discussion of the effect of background color on the legibility of projected printed messages on transparencies. (Author)

Functional neuroimaging research has demonstrated that retrieving information about object-associated colors activates the left fusiform gyrus in posterior temporal cortex. Although regions near the fusiform have previously been implicated in color perception, it remains unclear whether color knowledge retrieval actually activates the color…

Cephalopods have a visual language that may be considered artful; they flash color-forms on their hides to communicate intents and emotions. Formalist inspired artists and their critic-expositors describe abstract pattern-painting as though it were a visual language equal to that of the cephalopod. In this article, the author argues that although…

Five experiments were performed to identify the basic Spanish colour categories (BCCs) and to locate them in the CIE L*u*v* space. The existence of 11 BCCs was confirmed using an elicited list task and a free monolexemic naming task. From the results provided by a synonymicity estimation task, it was concluded that, in Spanish, 2 synonymous terms…

Observers given brief exposures of pairs of colored bars and asked to report both the color and the orientation of each bar showed evidence of stochastic independence between reports of the 4 features (2 colors and 2 orientations). The authors also found virtually perfect stochastic independence between reports of colors and directions of motion…

A presentation of some inexpensive ways to brighten up titles for color productions. (Author)

The classification and cataloging of slides pose unique and critical problems in every field where they are used. A brief overview of the literature is presented, along with observations on local area slide systems and a description of a slide system developed for use in C-E Refractories' Research and Development Library utilizing color…

Examined whether public relations and social psychology beliefs about color are adapatable to the market conditions of campaigns. Surveyed voters (N=273) incorporating relevant questions on legibility, preference, and remembrance of color patterns. One combination - black on yellow - was most legible, most preferred, and most remembered; blue…