The results of the first systematic content analysis of free consumer curriculum materials indicate the extent to which such business sponsored materials are an advertising vehicle for their producers. The business sponsored materials in this sample of 116 items contain nearly twice as many advertising statements as the non-business materials.…

Some cash-strapped school districts are selling advertising space on their buses. Colorado Springs District 11 pioneered the 1st school-bus ad program more than 2 years ago, raising approximately $80,000 to date. However, the 12th National Conference on School Transportation argues that ads might distract motorists and cause accidents. (MLF)