Describes how to teach the stages involved in creating good advertising layouts. (JL)

Primary students designed dragons for a billboard advertising activity to promote Youth Art Month. After selecting head, midsection, and tail designs, the students enlarged the drawings for a billboard image. (AM)

Suggests using design grids to enhance layout instruction in advertising courses. (AEA)

The author describes how her eighth-grade class created food packaging designs parodying actual supermarket products. (SJL)

A teacher-parent recounts how she used labels on grocery items and other advertising formats to help her preschooler gain confidence in beginning reading. (JMB)

A playful series of activities using the "Yellow Pages" as a resource. (Editor)

The development of fine design in alumni publications is traced and the roles of typography, photography, illustration, paper, printing, and color in designing a magazine are discussed. The nature and importance of visual communication are considered. (JMF)

Shows how the advertisement copy for "collectible art" can be used to develop a definition of art. Suggests that middle and high school students should look at the criteria for art offered in the advertisements. Recommends they analyze the terminology used to convince the lay person that the object is "genuine" art. (LS)

Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)

Some cash-strapped school districts are selling advertising space on their buses. Colorado Springs District 11 pioneered the 1st school-bus ad program more than 2 years ago, raising approximately $80,000 to date. However, the 12th National Conference on School Transportation argues that ads might distract motorists and cause accidents. (MLF)

This document presents a brief history of the Society of Scribes and describes procedures for the 1-day workshop, master apprenticeship method, of calligraphy instruction. Calligrapher-instructors using this method include: Lili Cassel Wronker, who encourages straight edge pen point exercises; E. J. Carroll, who focuses on the commercial client…

Discusses an approach to teaching English as a second language that includes teaching logical thinking and then analysis of magazine and radio advertisements. (CFM)

In a departure from conventional learning and teaching, this New York State course syllabus was planned to provide high school students with opportunities in design and drawing, and experiences in creative thinking, decision-making, and problem-solving. The two-semester course presents an introduction to a universal graphic language by using…

Offers reasons and guidelines for classroom exercises in creating black and white posters for introductory courses in graphics, design, production, or layout. (RL)

Expressing concern that interest in hand lettering and calligraphy has diminished due to limited career applications, seventeen U.S. master calligraphers who teach or have taught calligraphy were interviewed. The calligraphers made six suggestions that have implications for educators: (1) italic based alphabets, rather than the current forms of…