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Helmken, Charles M. – New Directions for Institutional Advancement, 1979
The development of fine design in alumni publications is traced and the roles of typography, photography, illustration, paper, printing, and color in designing a magazine are discussed. The nature and importance of visual communication are considered. (JMF)
Descriptors: Alumni, Commercial Art, Higher Education, Journalism
Helmken, Charles M. – CASE Currents, 1979
Posters' power in academic advertising to persuade and inform is successful when message and graphics are combined. Design principles and techniques are identified: symbolism, symbiosis, substitution, sequence, scale, silhouette, script, spectrum, and simplicity. Designers should avoid: typographic fog, color confusion, excessive elements, and…
Descriptors: Advertising, Art Expression, Commercial Art, Communication (Thought Transfer)
