Descriptor
| Advertising | 1 |
| Commercial Art | 1 |
| Cultural Context | 1 |
| Economic Climate | 1 |
| Ethnolinguistics | 1 |
| Mass Media | 1 |
| Political Issues | 1 |
| Propaganda | 1 |
| Symbolism | 1 |
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| Francais dans le Monde | 1 |
Author
| Gourevitch, Jean-Paul | 1 |
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| Journal Articles | 1 |
| Opinion Papers | 1 |
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| Australia | 1 |
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Gourevitch, Jean-Paul – Francais dans le Monde, 1981
Reviews the history of advertising, through its images, from the end of the nineteenth century to the present. Analyzes advertising and propaganda styles, their symbols, the interaction between commercial and political messages, and the impact of audiovisual techniques on promotional images. (MES)
Descriptors: Advertising, Commercial Art, Cultural Context, Economic Climate
