Discusses commercial bilingualism in Quebec. Deals with Canada's two official languages and classifies their contact with each other in the world of corporate or brand identity. Discusses what these languages must accomplish in the business world and the new perceptions resulting from their contact. Submits a theory of contact between three…

This booklet is the result of a joint effort by the Canadian Chamber of Commerce and the Canadian Government. The booklet explains why bilingualism is an asset to business. It describes how a growing number of firms have decided to turn bilingualism to their advantage in communicating with the consumer community. Suggestions on using bilingualism…

As part of the high school vocational industrial program in Manitoba, this course has been designed to provide students with the foundation for a career in commercial art. The program introduces and provides opportunities for student skill development in the theories and techniques of drawing, lettering, composition and design, graphics,…