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Thom, Marco – Education & Training, 2017
Purpose: The purpose of this paper is to report on the current state of arts entrepreneurship education at higher educational institutions (HEIs) in the UK and Germany. It is based on findings from questionnaire surveys among 210 lecturers in fine art at 89 HEIs in the UK and Germany. Design/methodology/approach: This paper explores issues related…
Descriptors: Foreign Countries, Comparative Education, Art Education, Entrepreneurship
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Ryan, Jason – Journal of Education for Business, 2011
The author examines the use of the Web-based foreign advertisements for enhancing the international awareness of undergraduate marketing students. An analysis compares the adaptation of advertisements for identical products to the cultural perceptions and values of consumers in different countries. In a sample of 110 international marketing…
Descriptors: Undergraduate Students, Cultural Awareness, Commercial Art, Advertising