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Direct linkBlakeman, Robyn; Haley, Eric; Taylor, Maureen – Journal of Advertising Education, 2020
To land a job as an art director, the presentation of a strong conceptualized portfolio is only part of the equation. What additional knowledge helps the novice creative not only during the initial interview but to succeed once they land the job? This study looked to identify what additional skills and traits working art and creative directors…
Descriptors: Portfolios (Background Materials), Business Education, Advertising, Commercial Art
