The primary purpose of this booklet is to offer suggestions which will help alleviate some of the burdens involved in producing a school's publications, so that journalistic endeavors will not be damaged by economic difficulties. The first section discusses newspaper advertising and examines such topics as selling advertisements, sales approaches,…

Intended as part of a continuing commercial art program, the basic course outlined provides the high school student with a core of skills and knowledge common to many of the commercial art jobs. The first part of the course is designed to acquaint the exploratory student with some of the procedures and skills required. Units 1 through 5 cover…

In a brief introduction, this guide identifies some of the career opportunities open to competent airbrush artists and indicates the most frequent users (technical illustrators, photo retouchers, commercial artists and designers) of the airbrush technique. The guide includes objectives for teaching airbrush, equipment and materials needed,…

This introductory, secondary level course in advertising design provides a vocational orientation to art education. The concern of the course is the eventual use of commercial art--to persuade consumers to buy goods and services. Objectives of the course include competencies in the technical aspects of commercial art and an awareness of consumer…

Several intermediate performance objectives and corresponding criterion measures are listed for each of 12 terminal objectives for a basic commercial and advertising art course. The materials were developed for a two-semester (2 hours daily) course to enable tenth, eleventh, and twelfth grade students to develop competencies in the care and use of…

The document provides teaching guidelines and information on advance elective courses in a studio art program for grades 10, 11, and 12. The courses are presented in four sections: (1) studio in advertising design--advertising and production, lettering, illustrating, and color reproduction; (2) studio in fashion design and illustration--elements…

The general purpose of the occupational analysis is to provide workable, basic information dealing with the many and varied duties performed in the commercial artist occupation. The document opens with a brief introduction followed by a job description. The bulk of the document is presented in table form. Seventeen duties are broken down into a…

To supplement and extend the offerings in the fields of industrial arts and vocational education, instructions in the use of the airbrush in design oriented activities are presented in this manual. It is written for and directed to the following types of programs: (1) high school--drafting, graphic arts; (2) vocational school--drafting, commercial…

Several intermediate performance objectives and corresponding criterion measures are listed for each of eight terminal objectives for an intermediate commercial and advertising art course for high school vocational students. The materials were developed for a two-semester (3 hours daily) course involving specialized classroom, shop, and practical…

Activities for grades 4, 5, 6, and junior high acquaint students with consumer and economic problems, particularly how people spend money and methods used in advertising. The guide opens with a vocabulary list. Then, five objectives, using hypothetical situations, introduce the student to the decisions involved in spending money wisely. For…

Designed as a guide for the children's portion of a library's year-long Texas Sesquicentennial program, this manual includes program ideas and materials for younger children, parents, and volunteers. The divisions of the 1986 Texas Reading Club are listed, and a sample registration form, junior librarian's list of duties, and volunteer…

The course outline has been prepared as a guide to help the students gain mastery in the proper brush techniques required for efficiency in brush lettering. The student is first given an orientation to the materials and equipment used, and the preparation of tempera paints for brush lettering. After this introduction, the student is guided through…

This course outline has been prepared as a guide to help the student gain mastery in the proper brush techniques required for proficiency in brush lettering. The skills of Brush Lettering 1 are a prerequisite. Consisting of 135 clock hours, the course prepares the student to understand brush lettering for poster production and advertising layout.…

This outline is presented as an introduction to help the student become familiar with the many facets and requirements to be adhered to in the field of Commercial and Advertising Art. The student is given an in-depth orientation to the entire course content, including rules, regulations, safety factors, and employment opportunities available in…

This course offers a comprehensive study of the psychological and visual stimuli necessary for successful poster design. Prior to entry into the course, the vocational student must display mastery of the skills in speedball pen lettering, color, and brush lettering. The student receives a thorough exposure to the processes involved in poster…