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Rutherford – International Journal of Art & Design Education, 2015
The continued viability of art and design programmes depends on our ability to produce graduates able to contribute successfully and confidently to the future of the creative industries. This in turn depends on our ability to lead students to develop both the ability and the motivation to learn. A significant proportion of our students however,…
Descriptors: Learner Engagement, Art Education, Professional Education, College Students
Denton, Craig L. – 1981
Developing an aesthetic theory of advertising, this paper offers the premise that advertising is a ritual, that it provides cultural roles, and that it reinforces people's perceptions of their common experiences. The paper discusses advertising and advertising art as a process that both draws from and is sustained by general culture while serving…
Descriptors: Advertising, Cluster Grouping, Commercial Art, Communication Research
Greer, Sue – 1987
An examination of the laws governing commercial speech protection and alcoholic beverage advertisements, this document details the legal precedents for and implications of banning such advertising. An introduction looks at the current amount of alcohol consumed in the United States and the recent campaigns to have alcoholic beverage ads banned.…
Descriptors: Advertising, Alcohol Education, Alcoholic Beverages, Commercial Art
Gutenko, Gregory – 1992
While in some respects it has never been easier to teach film and video production, in other respects it has never been more difficult and beset with inconsistencies. For instance, pervasive advertising products of the video networks (i.e., epic scale commercials and music videos) frequently engage in the anarchy of postmodern excess, making it…
Descriptors: Advertising, Commercial Art, Eye Movements, Film Study
Denton, Craig L. – 1982
Lines are elemental design devices that provide the primary structure for visual expressions in printed media. Gestalt principles of perception emphasize the role of the viewer, so the energy of the lines and the commercial viability of a particular design depend upon the designer's and photojournalist's understanding of both the viewer's…
Descriptors: Audiences, Commercial Art, Design, Graphic Arts
Deutsch, Arnold R. – Journal of College Placement, 1981
Recruitment ads aimed at college students should generate response from the target audience, create a favorable impression of the company and influence personnel who influence students. Ads must be unique, visable, believable and invite action and serve as part of a total recruitment strategy. (JAC)
Descriptors: Advertising, Career Choice, College Students, Commercial Art

Blandy, Doug; Congdon, Kristin G. – Studies in Art Education, 1990
Maintains that visual images of people contribute to how people perceive themselves and others. Explores ramifications of this under social conditions where pornography is evident and accessible. Examines definitions of pornography. Applies critical theory to art education, stressing that art educators should identify and critically study artworks…
Descriptors: Art Appreciation, Art Criticism, Art Education, Art History