Courses: Interpersonal Communication, Relational Communication Objective: This article teaches students to explain and evaluate Knapp's Relational Staircase Model through the creation of personalized greeting cards for each relational stage. The in-class activity encourages students to be creative and succinct in capturing the essence of an…

Using infographics as educational tools has emerged as a strategy to reach consumers in today's information-saturated environment. Through the use of engaging and informative graphics, educators can deliver meaningful messages tailored to targeted audiences. Varying types of effectively designed infographics can be used to capture the attention of…

"The value of the Art Education becomes more and more apparent as a means of honorable support and of high culture and enjoyment," stated the catalog of Ingham University in western New York State in 1863. The Art Department there would prepare "pupils for Teachers and Practical Artists." This statement reveals some of the…

Students enrolled in commercial arts program design and publish their school's yearbook. For the 2010-2011 school year, the students applied Quick Response (QR) code technology to include links to events that occurred after the yearbook's print deadline, including graduation. The technology has many applications in the school setting, and the…

Students enrolled in the author's commercial arts program design and publish the school's yearbook. For the 2010-2011 school year, the students applied Quick Response (QR) code technology to include links to events that occurred after the yearbook's print deadline, including graduation. The technology has many applications in the school setting,…

Every graphic design course has a unit of instruction that focuses on logo design. It is an interesting exercise to have students relate why they recognize certain trademarks or symbols. In this article, the author describes an assignment that examines logos. For this assignment, students were asked to make a visual inventory of at least five…

Primary students designed dragons for a billboard advertising activity to promote Youth Art Month. After selecting head, midsection, and tail designs, the students enlarged the drawings for a billboard image. (AM)

Suggests using design grids to enhance layout instruction in advertising courses. (AEA)

The author describes how her eighth-grade class created food packaging designs parodying actual supermarket products. (SJL)

The Federal School was a correspondence art school in Minneapolis, Minnesota in the early 20th century. At that time, scientific methods changed the organization and practice of commercial art training and industrial education, which included correspondence courses from the Federal School. Standards of intelligence were determined with…

At Southern Illinois University-Carbondale, a portfolio review and an artistic evaluation workshop indicate the student's potential for success in the applied arts field. The procedure may limit attrition significantly. (SK)

In this article, the author discusses how to teach students to think creatively. In the author's search for a way to teach students that there are multiple approaches to visual problems, she found inspiration from advertising. The author asserts students first need permission to explore their latent ideas, and second, they need the tools to…

An organization that has led the way in opening new frontiers in using advanced technology to create innovative commercials is Charlex, a New York-based company in business since 1977. Charlex has produced music videos, and also commercials for Diet Pepsi, Cherry Coke, Crest Toothpaste, and White Mountain Cooler. It has used a wide range of…

Discusses the impact of computers on the art community. Topics discussed include merging technology with art, full color graphics on personal computers, commercial painting software, graphic design, visual flexibility, programing, the computer as an art medium unto itself, cost factors, and benefits to art instructors. (LRW)

A method of pedagogical art criticism can be used to examine meaning in one of today's most pervasive forms of visual imagery: the advertising image. It was necessary for the art critical method to accommodate the following components of advertising imagery: (1) history; (2) purpose in a capitalist society; (3) function in society; (4) effects on…