Using computers to produce art began with scientists, mathematicians, and individuals with strong technical backgrounds who used the graphic material as visualizations of data in technical fields. People are using computer art in advertising, as well as in painting; sculpture; music; textile, product, industrial, and interior design; architecture;…

A diagnostic study tested the hypothesis that still advertising pictures and television commercials are governed by a basic visual communication principle: that viewers' comprehension and retention of still and moving images depends greatly on the harmonious coexistence of their figure/ground relationships. Ten still images (half in black and…

Few individuals think of the theatrically exhibited motion picture as supported by advertising like other major forms of mass communications. Cinema screen advertising can be defined as the presentation of individual advertising messages on movie theatre screens in a distinct and discrete fashion. Screenvision ads run prior to the start of each…

An organization that has led the way in opening new frontiers in using advanced technology to create innovative commercials is Charlex, a New York-based company in business since 1977. Charlex has produced music videos, and also commercials for Diet Pepsi, Cherry Coke, Crest Toothpaste, and White Mountain Cooler. It has used a wide range of…

Cover art has long been used as a marketing device for books, particularly with books aimed at young adults (YAs) aged 12 to 18. An examination of some of the teen thrillers published by novelist Lois Duncan since the 1970s yields several discoveries about changes in cover art that come with various editions. Many covers have been resigned to…

Prompted by an awareness of nostalgic trends during the 1960s and 1970s in movies, television programing, fashion, interior design, and architecture, a study compared such trends in graphic design in both magazine articles and magazine advertisements. Specifically, it noted the frequency of occurrence of nostalgia in the two graphic design areas…

Advertisers and other mass media communicators are interested in the potential cognitive and affective effects of various graphic designs, specifically relating to the recall of information and the attitude toward information presented. This study deals with the respondent's recall of information contained within an advertisement as well as the…

A method of pedagogical art criticism can be used to examine meaning in one of today's most pervasive forms of visual imagery: the advertising image. It was necessary for the art critical method to accommodate the following components of advertising imagery: (1) history; (2) purpose in a capitalist society; (3) function in society; (4) effects on…

Developing an aesthetic theory of advertising, this paper offers the premise that advertising is a ritual, that it provides cultural roles, and that it reinforces people's perceptions of their common experiences. The paper discusses advertising and advertising art as a process that both draws from and is sustained by general culture while serving…

This paper examines the arguments for and against inclusion of advertising art in art education programs, and presents a case for the educational benefits of critically examining advertising art based on museum masterpieces. A search for examples of fine art masterpieces used in advertising art examined which masterpieces are commonly used in…

An examination of the laws governing commercial speech protection and alcoholic beverage advertisements, this document details the legal precedents for and implications of banning such advertising. An introduction looks at the current amount of alcohol consumed in the United States and the recent campaigns to have alcoholic beverage ads banned.…

Advertising educators have a responsibility to make students aware of the importance of the mature market (older people) and to teach them methods to reach this group. An assignment in a copywriting class asked students to write and design ads to promote blue jeans to adults over 50. The assignment accomplished three things: (1) helped students…

While in some respects it has never been easier to teach film and video production, in other respects it has never been more difficult and beset with inconsistencies. For instance, pervasive advertising products of the video networks (i.e., epic scale commercials and music videos) frequently engage in the anarchy of postmodern excess, making it…

The use of quantitative graphics in newspapers requires achieving a balance between being accurate and getting the attention of the reader. The statistical representations in newspapers are drawn by graphic designers whose key technique is fusion--the striking combination of two visual images. This technique often results in visual puns,…

As a result of the overwhelming amount of print and electronic advertisements which compete for consumer attention, advertisers must find effective methods to get through the ad clutter and capture their audience's interest. Several tactics can accomplish this strategy, including the tactic of breaking or reversing audience expectations or…