As a communication tool, the creative brief should seamlessly blend business goals with creative vision. This article investigates the role the creative brief plays as an internal communication tool between account and creative teams. Two data sets were collected. Two open-ended e-mail surveys gathered responses from 33 agency account management…

In the domain of performance assessment, the errors-and-omissions (EOT) test falls between a work-sample test and a simulation test. The examinee works with a sample of material from the work environment. The correct answers and the exact criteria for acceptable performance are known in advance. For this study, EOTs were used for assessing entry…

A study of 2-year associate degree commercial arts programs in Wisconsin was conducted to determine the entry-level job requirements of commercial artists on a statewide basis; to identify skill tasks, performance levels, and learning experiences required of commercial artists; to evaluate the relevance of 2-year programs to industry requirements;…

Competency profiles are presented for 17 instructional programs/occupational areas. These forms provide for recording the following information: instructional program, student name and other identifying information (address, telephone number, social security number, emergency contacts), class information (method of instruction, grade, dates of…