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Peer reviewedGrieshaber, Larry D.; And Others – American Journal of Pharmaceutical Education, 1980
A course in pharmaceutical product merchandising offered at the St. Louis College of Pharmacy incorporated as its three major components the development of a one-page print advertisement, a recorded radio commercial, and a videotape commercial series. Student evaluations were based on performance rather than effort. (MSE)
Descriptors: Advertising, Commercial Art, Course Descriptions, Drug Use
