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Kliment, Stephen A. – Architectural Record, 1977
A communications consultant reminds design professionals that in marketing communications, "It's not creative, unless it sells." Available from: Architectural Record, 1221 Avenue of the Americas, New York, New York 10020; $5.00 single copy. (Author/MLF)
Descriptors: Architects, Architectural Programing, Business Correspondence, Commercial Art
