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| Commercial Art | 2 |
| Teaching Methods | 2 |
| Visual Aids | 2 |
| Advertising | 1 |
| Comparative Education | 1 |
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| Canadian Modern Language… | 2 |
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| Brown, James W. | 1 |
| Mollica, Anthony | 1 |
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| Guides - Classroom - Teacher | 2 |
| Journal Articles | 2 |
| Reports - Descriptive | 1 |
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Peer reviewedMollica, Anthony – Canadian Modern Language Review, 1979
Describes the use of advertisements in language instruction, with particular attention to the language of advertisements, including the conative and emotive functions, linguistic shock, translation, humor, and cultural information. (AM)
Descriptors: Commercial Art, Educational Media, Humor, Language Instruction
Peer reviewedBrown, James W. – Canadian Modern Language Review, 1983
Approaches taken in the United States and France to use of visual pedagogy are compared and discussed. The necessity of integrating semiotic theory and visual pedagogy is underscored, a semiotic model of visual literacy and decoding is outlined, and some advertisements are analyzed, giving suggestions for teaching use. (MSE)
Descriptors: Advertising, Commercial Art, Comparative Education, Educational Theories
