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Fresnault-Deruelle, Pierre – Francais dans le Monde, 1979
Analyses the iconography of five photographs used in advertising. (AM)
Descriptors: Commercial Art, Illustrations, Mass Media, Photographs
Gourevitch, Jean-Paul – Francais dans le Monde, 1981
Reviews the history of advertising, through its images, from the end of the nineteenth century to the present. Analyzes advertising and propaganda styles, their symbols, the interaction between commercial and political messages, and the impact of audiovisual techniques on promotional images. (MES)
Descriptors: Advertising, Commercial Art, Cultural Context, Economic Climate
Francais dans le Monde, 1976
This feature consists of instructional materials to be used for vocabulary development and language use in French instruction. Specific areas covered include advertising, travel, and journalism. (Text is in French.) (CLK)
Descriptors: Commercial Art, Cultural Education, French, Instructional Materials