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| Commercial Art | 2 |
| Job Placement | 2 |
| Advertising | 1 |
| Career Choice | 1 |
| Career Guidance | 1 |
| Career Ladders | 1 |
| College Students | 1 |
| Communication (Thought… | 1 |
| Employment Opportunities | 1 |
| Evaluation Criteria | 1 |
| Higher Education | 1 |
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Source
| Journal of College Placement | 2 |
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| Information Analyses | 1 |
| Journal Articles | 1 |
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Babcock, Robert J. – Journal of College Placement, 1973
In a letter written to a guidance counselor, a recent graduate details her problems and discoveries in job-seeking in advertising in New York City. (NJ)
Descriptors: Career Guidance, Career Ladders, Commercial Art, Employment Opportunities
Deutsch, Arnold R. – Journal of College Placement, 1981
Recruitment ads aimed at college students should generate response from the target audience, create a favorable impression of the company and influence personnel who influence students. Ads must be unique, visable, believable and invite action and serve as part of a total recruitment strategy. (JAC)
Descriptors: Advertising, Career Choice, College Students, Commercial Art
