This feature consists of instructional materials to be used for vocabulary development and language use in French instruction. Specific areas covered include advertising, travel, and journalism. (Text is in French.) (CLK)

The results of the first systematic content analysis of free consumer curriculum materials indicate the extent to which such business sponsored materials are an advertising vehicle for their producers. The business sponsored materials in this sample of 116 items contain nearly twice as many advertising statements as the non-business materials.…

Intended as part of a continuing commercial art program, the basic course outlined provides the high school student with a core of skills and knowledge common to many of the commercial art jobs. The first part of the course is designed to acquaint the exploratory student with some of the procedures and skills required. Units 1 through 5 cover…

An instructor's manual and student activity guide on shadow box display are provided in this set of prevocational education materials which focuses on the vocational area of distributive education. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings: agriculture, home…

An instructor's manual and student activity guide on advertising are provided in this set of prevocational education materials which focus on the vocational area of distributive education. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings: agriculture, home economics,…

A series of lectures presented by "Farm Journal's" editor-in-chief Lane Palmer to the advanced agricultural writing course of the University of Wisconsin's Department of Agricultural Journalism in the spring of 1970 formed the basis for this publication. The purpose of the lectures was to stimulate student interest in feature writing and…

Discusses an approach to teaching English as a second language that includes teaching logical thinking and then analysis of magazine and radio advertisements. (CFM)

In a departure from conventional learning and teaching, this New York State course syllabus was planned to provide high school students with opportunities in design and drawing, and experiences in creative thinking, decision-making, and problem-solving. The two-semester course presents an introduction to a universal graphic language by using…

An instructor's manual and student activity guide on commercial art are provided in this set of prevocational education materials which focuses on the vocational area of trade and industry. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings: agriculture, home economics,…

This junior high teaching unit on commercial art as a career is one in a series of career guidebooks developed by Project CHOICE (Children Have Options in Career Education) to provide the classroom teacher with a source of career-related activities linking classroom experiences with the world of work. The unit follows a typical format that…

The purpose of the study was to develop and validate individualized instructional modules for graphic production at the community college level. Seven components of the research and development process were product selection, literature review, planning, development of the preliminary form of the product, preliminary field test and product…

This teaching unit, Introduction to Commericial Art, is one of a series of career guides developed by Project CHOICE (Children Have Options in Career Education) to provide the classroom teacher with a source of career-related activities linking third and fourth grade elementary classroom experiences with the world of work. Part of the Fine Arts…

This module is the first of five in the Commercial Art series. The curriculum guide is designed for competency-based teaching and testing. Within this module on fundamentals of commercial art are six instructional units. A cross-reference table reveals how the instructional components of the module relate to Missouri competencies. Each unit…

One of six student guidebooks in a series of 11 arts and humanities career exploration guides for grade 7-12 teachers, counselors, and students, this student book on exploration of visual arts and crafts careers presents information on specific occupations in seven different career areas: Visual communications, product design, environmental…

This recruitment package consists of materials designed to assist those individuals who are responsible for recruiting students into postsecondary vocational education programs. The package, which may be used either as a guide to establishing and implementing a new promotional policy or as a resource to use when planning a specific promotional…