Describes how to teach the stages involved in creating good advertising layouts. (JL)

Presents guidelines for the design and production of printed promotional materials for library programs, lectures, movies, exhibits, and community events. Areas covered are typography, printing, production, costs, copyfitting and layout, printing stock, and binding. (VT)

Suggests using design grids to enhance layout instruction in advertising courses. (AEA)

The development of fine design in alumni publications is traced and the roles of typography, photography, illustration, paper, printing, and color in designing a magazine are discussed. The nature and importance of visual communication are considered. (JMF)

Prompted by an awareness of nostalgic trends during the 1960s and 1970s in movies, television programing, fashion, interior design, and architecture, a study compared such trends in graphic design in both magazine articles and magazine advertisements. Specifically, it noted the frequency of occurrence of nostalgia in the two graphic design areas…

Advertisers and other mass media communicators are interested in the potential cognitive and affective effects of various graphic designs, specifically relating to the recall of information and the attitude toward information presented. This study deals with the respondent's recall of information contained within an advertisement as well as the…

The primary purpose of this booklet is to offer suggestions which will help alleviate some of the burdens involved in producing a school's publications, so that journalistic endeavors will not be damaged by economic difficulties. The first section discusses newspaper advertising and examines such topics as selling advertisements, sales approaches,…

Lines are elemental design devices that provide the primary structure for visual expressions in printed media. Gestalt principles of perception emphasize the role of the viewer, so the energy of the lines and the commercial viability of a particular design depend upon the designer's and photojournalist's understanding of both the viewer's…

A series of lectures presented by "Farm Journal's" editor-in-chief Lane Palmer to the advanced agricultural writing course of the University of Wisconsin's Department of Agricultural Journalism in the spring of 1970 formed the basis for this publication. The purpose of the lectures was to stimulate student interest in feature writing and…

Offers reasons and guidelines for classroom exercises in creating black and white posters for introductory courses in graphics, design, production, or layout. (RL)

The purpose of the study was to develop and validate individualized instructional modules for graphic production at the community college level. Seven components of the research and development process were product selection, literature review, planning, development of the preliminary form of the product, preliminary field test and product…

This module is the first of five in the Commercial Art series. The curriculum guide is designed for competency-based teaching and testing. Within this module on fundamentals of commercial art are six instructional units. A cross-reference table reveals how the instructional components of the module relate to Missouri competencies. Each unit…

This teacher's guide outlines how to prepare foreign language brochures using cultural themes. The four brochures given as examples are based on the "world" theme, the "career" theme, the "yes" theme, and the "school logo" theme. Instructions on how to make each brochure include details on how to design the cover, how to introduce the theme, and…

This module is the second of five in the Commercial Art series. The curriculum guide is designed for competency-based teaching and testing. Within this module on layout and design are eight instructional units. A cross-reference table reveals how the instructional components of the module relate to Missouri competencies. Each unit includes some or…

This module is the third of five in the Commercial Art series. The curriculum guide is designed for competency-based teaching and testing. Within this module on illustration are four instructional units. A cross-reference table reveals how the instructional components of the module relate to Missouri competencies. Each unit includes some or all of…