This study explores advertising students' recognition and comprehension of in-feed native advertising on Instagram, a leading platform for social media native advertising. Data were collected from 303 U.S. college advertising students. It examines the impact of two key aspects of Instagram in-feed native advertising--an additional label…

Finds that the secondary-school textbook vision of society is homogenized and sanitized to reduce the risk of controversy. Reveals three domains of control that influence textbook visual content: industrial (how the image world of a textbook is created); commercial (marketing pressures); and social (interest groups that influence the visual…

In a brief introduction, this guide identifies some of the career opportunities open to competent airbrush artists and indicates the most frequent users (technical illustrators, photo retouchers, commercial artists and designers) of the airbrush technique. The guide includes objectives for teaching airbrush, equipment and materials needed,…

While in some respects it has never been easier to teach film and video production, in other respects it has never been more difficult and beset with inconsistencies. For instance, pervasive advertising products of the video networks (i.e., epic scale commercials and music videos) frequently engage in the anarchy of postmodern excess, making it…

Lines are elemental design devices that provide the primary structure for visual expressions in printed media. Gestalt principles of perception emphasize the role of the viewer, so the energy of the lines and the commercial viability of a particular design depend upon the designer's and photojournalist's understanding of both the viewer's…

A series of lectures presented by "Farm Journal's" editor-in-chief Lane Palmer to the advanced agricultural writing course of the University of Wisconsin's Department of Agricultural Journalism in the spring of 1970 formed the basis for this publication. The purpose of the lectures was to stimulate student interest in feature writing and…

This study was designed to test the hypothesis that students who are given common errors matched with correct performance as part of their instruction in carrying out a procedure will perform better than students who are given only the correct performance. The task was the procedure for correcting color imbalances in color slides, and 56 college…

Beginning with a discussion of the functions of art, the author traces the various connections between visual forms and the personal, social, and physical dimensions of everyday life. These are examined in the light of the impact art has on psychological expression, social description, the communication of ideology, the design of useful objects,…

The purpose of the study was to develop and validate individualized instructional modules for graphic production at the community college level. Seven components of the research and development process were product selection, literature review, planning, development of the preliminary form of the product, preliminary field test and product…

The graphic design field is diverse and includes many areas of specialization. This guide introduces students to career opportunities in graphic design. The guide is organized in four parts. "Part One: Careers in Graphic Design" identifies and discusses the various segments of the graphic design industry, including: Advertising, Audio-Visual, Book…

This module is the first of five in the Commercial Art series. The curriculum guide is designed for competency-based teaching and testing. Within this module on fundamentals of commercial art are six instructional units. A cross-reference table reveals how the instructional components of the module relate to Missouri competencies. Each unit…

One of six student guidebooks in a series of 11 arts and humanities career exploration guides for grade 7-12 teachers, counselors, and students, this student book on exploration of visual arts and crafts careers presents information on specific occupations in seven different career areas: Visual communications, product design, environmental…

This module is the second of five in the Commercial Art series. The curriculum guide is designed for competency-based teaching and testing. Within this module on layout and design are eight instructional units. A cross-reference table reveals how the instructional components of the module relate to Missouri competencies. Each unit includes some or…

These cluster matrices provide duties and tasks that form the basis of instructional content for secondary, postsecondary, and adult occupational training programs for industrial occupations. Duties and skills are presented for the following: (1) electric home appliance and power tool repairers; (2) office machine/cash register repairer; (3)…

A teacher's guide for two sequential one-year commercial art courses for high school students is presented. Commercial Art I contains three units: visual communication, product design, and environmental design. Students study visual communication by analyzing advertising techniques, practicing fundamental drawing and layout techniques, creating…