Analyses the iconography of five photographs used in advertising. (AM)

The glossary is one of twenty in various subject areas of vocational education designed to assist the student in vocabulary mastery for particular vocational education courses. They are part of the Vocational Reading Power Project, Title III, E.S.E.A. This glossary is for a course in advanced display. It is divided into two parts: one provides the…

Presents guidelines for the design and production of printed promotional materials for library programs, lectures, movies, exhibits, and community events. Areas covered are typography, printing, production, costs, copyfitting and layout, printing stock, and binding. (VT)

A six-month publicity and advertising campaign by Winona State University in Minnesota is considered a major factor in the enrollment increase despite a general decline in the state system as a whole. (Author/MLF)

Advertisers and other mass media communicators are interested in the potential cognitive and affective effects of various graphic designs, specifically relating to the recall of information and the attitude toward information presented. This study deals with the respondent's recall of information contained within an advertisement as well as the…

Signs are such a commonplace sight in our everyday lives, that we can easily miss the artistic beauty and graphic harmony of the symbols used. Thoughtfully well designed and planned signs communicate with a simplicity and directness that signmakers and designers have adhered to for ages. Even contemporary signs still reflect their timelessness…

Gives standards for judging the translation of advertisements. The examples are French to English as well as English to French. Emphasizes readability, memorizability, and puns. (MLA)

All the steps in making a television commercial, from conception to writing through production, are laid out, and many examples of real commercials illustrate the process. The book is directed toward those who want to write successful commercials. Subjects include the use of research in constructing and evaluating commercials, budgeting, choosing…

The primary purpose of this booklet is to offer suggestions which will help alleviate some of the burdens involved in producing a school's publications, so that journalistic endeavors will not be damaged by economic difficulties. The first section discusses newspaper advertising and examines such topics as selling advertisements, sales approaches,…

This introductory, secondary level course in advertising design provides a vocational orientation to art education. The concern of the course is the eventual use of commercial art--to persuade consumers to buy goods and services. Objectives of the course include competencies in the technical aspects of commercial art and an awareness of consumer…

Advertising copy should be given classroom attention in literary as well as moral terms. (JH)

Posters' power in academic advertising to persuade and inform is successful when message and graphics are combined. Design principles and techniques are identified: symbolism, symbiosis, substitution, sequence, scale, silhouette, script, spectrum, and simplicity. Designers should avoid: typographic fog, color confusion, excessive elements, and…

Describes the use of advertisements in language instruction, with particular attention to the language of advertisements, including the conative and emotive functions, linguistic shock, translation, humor, and cultural information. (AM)

This booklet is the result of a joint effort by the Canadian Chamber of Commerce and the Canadian Government. The booklet explains why bilingualism is an asset to business. It describes how a growing number of firms have decided to turn bilingualism to their advantage in communicating with the consumer community. Suggestions on using bilingualism…

Activities for grades 4, 5, 6, and junior high acquaint students with consumer and economic problems, particularly how people spend money and methods used in advertising. The guide opens with a vocabulary list. Then, five objectives, using hypothetical situations, introduce the student to the decisions involved in spending money wisely. For…