Describes how to teach the stages involved in creating good advertising layouts. (JL)

Shows how the advertisement copy for "collectible art" can be used to develop a definition of art. Suggests that middle and high school students should look at the criteria for art offered in the advertisements. Recommends they analyze the terminology used to convince the lay person that the object is "genuine" art. (LS)

Finds that the secondary-school textbook vision of society is homogenized and sanitized to reduce the risk of controversy. Reveals three domains of control that influence textbook visual content: industrial (how the image world of a textbook is created); commercial (marketing pressures); and social (interest groups that influence the visual…

The primary purpose of this booklet is to offer suggestions which will help alleviate some of the burdens involved in producing a school's publications, so that journalistic endeavors will not be damaged by economic difficulties. The first section discusses newspaper advertising and examines such topics as selling advertisements, sales approaches,…

Intended as part of a continuing commercial art program, the basic course outlined provides the high school student with a core of skills and knowledge common to many of the commercial art jobs. The first part of the course is designed to acquaint the exploratory student with some of the procedures and skills required. Units 1 through 5 cover…

In a brief introduction, this guide identifies some of the career opportunities open to competent airbrush artists and indicates the most frequent users (technical illustrators, photo retouchers, commercial artists and designers) of the airbrush technique. The guide includes objectives for teaching airbrush, equipment and materials needed,…

Describes a high school commercial art program for gifted students that focuses on "real-life causes" and enables the students to make connections with their own feelings and creativity, with learning resources and experiences, and with the community and the world beyond. Different students' experiences are detailed. (CR)

Surveys some of the problems experienced in design activities in the Craft, Design, and Technology (CDT) examinations. Examines recent developments in the procedural models of design activity and the understanding of how professional designers approach their work. Discusses how these insights could be incorporated into the school curriculum. (KM)

This document presents a brief history of the Society of Scribes and describes procedures for the 1-day workshop, master apprenticeship method, of calligraphy instruction. Calligrapher-instructors using this method include: Lili Cassel Wronker, who encourages straight edge pen point exercises; E. J. Carroll, who focuses on the commercial client…

Advertising copy should be given classroom attention in literary as well as moral terms. (JH)

The document provides teaching guidelines and information on advance elective courses in a studio art program for grades 10, 11, and 12. The courses are presented in four sections: (1) studio in advertising design--advertising and production, lettering, illustrating, and color reproduction; (2) studio in fashion design and illustration--elements…

This guide for an elective quinmester calligraphy course describes it as an exploratory course in the creation of original works using advertising design as the source of the techniques and processes. Intended for grades 7 through 12, the course places particular emphasis on developing the elements of design: line, shape, color, value, and…

The increasing use of displays by businessmen is creating a demand for display workers. This demand may be met by preparing high school students to enter the field of display. Additional workers might be recruited by offering adult training programs for individuals working within the stores. For this purpose a curriculum guide has been developed…

To supplement and extend the offerings in the fields of industrial arts and vocational education, instructions in the use of the airbrush in design oriented activities are presented in this manual. It is written for and directed to the following types of programs: (1) high school--drafting, graphic arts; (2) vocational school--drafting, commercial…

This guide aims to help students make informed decisions about careers in graphic design. The guide defines the purpose and practice of the graphic design field and identifies the strong link between effective educational programs and effective professional practices. Suggestions are given for evaluating schools and potential employers. Comments…