Recruitment ads aimed at college students should generate response from the target audience, create a favorable impression of the company and influence personnel who influence students. Ads must be unique, visable, believable and invite action and serve as part of a total recruitment strategy. (JAC)

This Occupational Competency Analysis Profile (OCAP) contains a competency list verified by expert workers and developed through a modified DACUM (Developing a Curriculum) involving business, industry, labor, and community agency representatives from Ohio. This OCAP identifies the occupational, academic, and employability skills (competencies)…

Parliament created the Independent Television Authority in August 1954. The resulting Independent Television System in Great Britain is depicted in this comprehensive guide. ITV system contract policy and control, audience and programs, its publications and technical operations, its program companies, finances, and its code of advertising…

The course on art education, intended for the junior high school art teacher, outlines an art program based on concepts and performance objectives. The major objective is to promote each child's development so that he is not only proficient in measurable skills and knowledge but also a resourceful and creative individual. Suggested teaching…

Approaches taken in the United States and France to use of visual pedagogy are compared and discussed. The necessity of integrating semiotic theory and visual pedagogy is underscored, a semiotic model of visual literacy and decoding is outlined, and some advertisements are analyzed, giving suggestions for teaching use. (MSE)

Designed as a guide for the children's portion of a library's year-long Texas Sesquicentennial program, this manual includes program ideas and materials for younger children, parents, and volunteers. The divisions of the 1986 Texas Reading Club are listed, and a sample registration form, junior librarian's list of duties, and volunteer…

Designed to encourage Texas youth to maintain reading skill levels achieved at the end of the school year and to encourage library use during the summer months and throughout the year, the Texas Reading Club programs usually include a structured reading program and a variety of entertaining literature related storyhours, puppet shows, films, and…

This junior high teaching unit on commercial art as a career is one in a series of career guidebooks developed by Project CHOICE (Children Have Options in Career Education) to provide the classroom teacher with a source of career-related activities linking classroom experiences with the world of work. The unit follows a typical format that…

The document contains 10 papers from a conference designed to establish the relationship between individual creativity and personal development by demonstrating methods for stimulating creativity and the arts among people with disabilities. Entries include the following titles and authors: "The Sheltered Workshop as a Creative Enterprise" (L.…

The course outline has been prepared as a guide to help the students gain mastery in the proper brush techniques required for efficiency in brush lettering. The student is first given an orientation to the materials and equipment used, and the preparation of tempera paints for brush lettering. After this introduction, the student is guided through…

Beginning with a discussion of the functions of art, the author traces the various connections between visual forms and the personal, social, and physical dimensions of everyday life. These are examined in the light of the impact art has on psychological expression, social description, the communication of ideology, the design of useful objects,…

This guide to Utah's requirements for students in secondary visual arts is organized and based upon a student achievement portfolio for each course. Foundation I, the required junior high/middle school visual arts course, is designed to provide an overview of visual arts while studying various art tools and materials. With an emphasis on studio…

Presenting extensive background material on the development of shopping centers, this paper includes elementary and junior high school outdoor education activities centering upon shopping center studies. Background material includes analysis of the following: shopping center types (architecture, regional location, etc); land use (guidelines for…

The purpose of the study was to develop and validate individualized instructional modules for graphic production at the community college level. Seven components of the research and development process were product selection, literature review, planning, development of the preliminary form of the product, preliminary field test and product…

This course outline has been prepared as a guide to help the student gain mastery in the proper brush techniques required for proficiency in brush lettering. The skills of Brush Lettering 1 are a prerequisite. Consisting of 135 clock hours, the course prepares the student to understand brush lettering for poster production and advertising layout.…