Shrinking financial support from governments and forecast declines in the college-going population have combined to exert tremendous pressure on institutions of higher learning. Branding as a strategy has become more popular as a way of differentiating an institution from its competition, but the complexity of higher education makes branding an…

"The value of the Art Education becomes more and more apparent as a means of honorable support and of high culture and enjoyment," stated the catalog of Ingham University in western New York State in 1863. The Art Department there would prepare "pupils for Teachers and Practical Artists." This statement reveals some of the…

Students enrolled in commercial arts program design and publish their school's yearbook. For the 2010-2011 school year, the students applied Quick Response (QR) code technology to include links to events that occurred after the yearbook's print deadline, including graduation. The technology has many applications in the school setting, and the…

The author examines the use of the Web-based foreign advertisements for enhancing the international awareness of undergraduate marketing students. An analysis compares the adaptation of advertisements for identical products to the cultural perceptions and values of consumers in different countries. In a sample of 110 international marketing…

Students enrolled in the author's commercial arts program design and publish the school's yearbook. For the 2010-2011 school year, the students applied Quick Response (QR) code technology to include links to events that occurred after the yearbook's print deadline, including graduation. The technology has many applications in the school setting,…

Every graphic design course has a unit of instruction that focuses on logo design. It is an interesting exercise to have students relate why they recognize certain trademarks or symbols. In this article, the author describes an assignment that examines logos. For this assignment, students were asked to make a visual inventory of at least five…

This issue of the "Research Review" features the work of Ann Markusen, Director of the Humphrey Institute's Project on Regional and Industrial Economics at the University of Minnesota. Through the six articles reviewed here, Markusen develops the concept of "The Artistic Dividend," examines the impact of Artists' Centers, explores how artists earn…

The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, to give students experiential learning. The Challenge gives student teams US$200 in AdWords, Google's flagship advertising product, to develop online marketing campaigns for actual businesses. The end result is an engaging in-class exercise that…

A walk down Main Street can be very much like a stroll through a museum gallery--visually rich, inviting unexpected choices, aesthetically rewarding. This article explores the concept of shop windows as visually ordered compositions, much like paintings and other art objects, and suggests some approaches to applying this concept in teaching a…

This experimental study assessed the effectiveness of fundraising messages. Based on recent findings regarding the effects of message framing and evidence, effective fundraising messages should combine abstract, statistical information with a negative message frame and anecdotal evidence with a positive message frame. In addition, building on…

Describes how to teach the stages involved in creating good advertising layouts. (JL)

The authors have compiled a dictionary of terms used in marketing, advertising, public relations, and radio/television, photography/filmmaking, and graphics. Included in the volume are articles of a general and historical interest regarding the various media covered in the definitions. A list of trade publications is appended. (JY)

Art education has been a part of the curriculum of American public schools for more than a century, since the first programs for drawing instruction were organized in Massachusetts in the 1870's. Since that time, a theme has emerged which continues to characterize art education into the present: the paradox that art education has consistently…

Primary students designed dragons for a billboard advertising activity to promote Youth Art Month. After selecting head, midsection, and tail designs, the students enlarged the drawings for a billboard image. (AM)