Analyses the iconography of five photographs used in advertising. (AM)

This paper examines the prominence of written English on shop signs in Japan. Based on data from a larger empirical study into multilingual signs in Tokyo, the most common ways of using English and the roman alphabet on Japanese shops signs are identified. It is argued that the ambivalent nature of English loan words plays a key role in the ever…

Using computers to produce art began with scientists, mathematicians, and individuals with strong technical backgrounds who used the graphic material as visualizations of data in technical fields. People are using computer art in advertising, as well as in painting; sculpture; music; textile, product, industrial, and interior design; architecture;…

The glossary is one of twenty in various subject areas of vocational education designed to assist the student in vocabulary mastery for particular vocational education courses. They are part of the Vocational Reading Power Project, Title III, E.S.E.A. This glossary is for a course in advanced display. It is divided into two parts: one provides the…

A random selection of 102 junior colleges in the North Central Association of Colleges and Secondary Schools responded to a questionnaire on the availability and purpose of art and art-related programs on their campuses. The responses showed that (1) most junior college art courses meet general education requirements, while some are lower-division…

Presents guidelines for the design and production of printed promotional materials for library programs, lectures, movies, exhibits, and community events. Areas covered are typography, printing, production, costs, copyfitting and layout, printing stock, and binding. (VT)

Provides a content analysis of advertising visuals--illustrations and photographs--to determine the frequency with which the basic visual communication functions are used. Finds that photographs are the most frequently used type of visual and that symbolic visuals are more prevalent than literal visuals. (MM)

Suggests using design grids to enhance layout instruction in advertising courses. (AEA)

The author describes how her eighth-grade class created food packaging designs parodying actual supermarket products. (SJL)

The Federal School was a correspondence art school in Minneapolis, Minnesota in the early 20th century. At that time, scientific methods changed the organization and practice of commercial art training and industrial education, which included correspondence courses from the Federal School. Standards of intelligence were determined with…

A six-month publicity and advertising campaign by Winona State University in Minnesota is considered a major factor in the enrollment increase despite a general decline in the state system as a whole. (Author/MLF)

A linguistic analysis of the legends used on advertising posters. The data used is from Winston and Marlboro commercials. (Text is in French.) (TL)

A diagnostic study tested the hypothesis that still advertising pictures and television commercials are governed by a basic visual communication principle: that viewers' comprehension and retention of still and moving images depends greatly on the harmonious coexistence of their figure/ground relationships. Ten still images (half in black and…

A teacher-parent recounts how she used labels on grocery items and other advertising formats to help her preschooler gain confidence in beginning reading. (JMB)