At Southern Illinois University-Carbondale, a portfolio review and an artistic evaluation workshop indicate the student's potential for success in the applied arts field. The procedure may limit attrition significantly. (SK)

Examines a study of how human models affect the impression conveyed by an advertisement, particularly the effect of a Black model's physical characteristics on product evaluations among Black and White females.Results show that the physical appearance of the model influenced impressions of product quality and suitability for personal use. (JMF)

A playful series of activities using the "Yellow Pages" as a resource. (Editor)

The development of fine design in alumni publications is traced and the roles of typography, photography, illustration, paper, printing, and color in designing a magazine are discussed. The nature and importance of visual communication are considered. (JMF)

Shows how the advertisement copy for "collectible art" can be used to develop a definition of art. Suggests that middle and high school students should look at the criteria for art offered in the advertisements. Recommends they analyze the terminology used to convince the lay person that the object is "genuine" art. (LS)

Discusses commercial bilingualism in Quebec. Deals with Canada's two official languages and classifies their contact with each other in the world of corporate or brand identity. Discusses what these languages must accomplish in the business world and the new perceptions resulting from their contact. Submits a theory of contact between three…

In this article, the author discusses how to teach students to think creatively. In the author's search for a way to teach students that there are multiple approaches to visual problems, she found inspiration from advertising. The author asserts students first need permission to explore their latent ideas, and second, they need the tools to…

Few individuals think of the theatrically exhibited motion picture as supported by advertising like other major forms of mass communications. Cinema screen advertising can be defined as the presentation of individual advertising messages on movie theatre screens in a distinct and discrete fashion. Screenvision ads run prior to the start of each…

Synthesizes existing knowledge regarding the communication effects of animation and empirically assesses some of these effects. Results of this confirm that animation can be a viable method of advertising. (SRT)

Reviews the history of advertising, through its images, from the end of the nineteenth century to the present. Analyzes advertising and propaganda styles, their symbols, the interaction between commercial and political messages, and the impact of audiovisual techniques on promotional images. (MES)

An organization that has led the way in opening new frontiers in using advanced technology to create innovative commercials is Charlex, a New York-based company in business since 1977. Charlex has produced music videos, and also commercials for Diet Pepsi, Cherry Coke, Crest Toothpaste, and White Mountain Cooler. It has used a wide range of…

SEVENTEEN SCHOOLS THROUGHOUT THE UNITED STATES WERE SURVEYED TO DETERMINE THE NATURE AND TYPE OF COURSES REQUIRED IN POST-SECONDARY, NONBACCALAUREATE DEGREE PROGRAMS IN COMMERCIAL ART AND TO DEVELOP MATERIAL WHICH WOULD BE HELPFUL IN PLANNING SUCH A CURRICULUM. THE LENGTH OF THE PROGRAMS VARIED FROM 2 YEARS (SEVEN SCHOOLS) TO 5 YEARS (ONE SCHOOL).…

This bibliographic essay discusses sources on popular culture, both general works and selected works dealing with the cultural aspects of music, advertising, television, and film. (Author/JH)

Art education in North America today is more attached to the Fine Art tradition than dedicated toward the aesthetic transformation of the environment. (Author)

Cover art has long been used as a marketing device for books, particularly with books aimed at young adults (YAs) aged 12 to 18. An examination of some of the teen thrillers published by novelist Lois Duncan since the 1970s yields several discoveries about changes in cover art that come with various editions. Many covers have been resigned to…