In a brief introduction, this guide identifies some of the career opportunities open to competent airbrush artists and indicates the most frequent users (technical illustrators, photo retouchers, commercial artists and designers) of the airbrush technique. The guide includes objectives for teaching airbrush, equipment and materials needed,…

This introductory, secondary level course in advertising design provides a vocational orientation to art education. The concern of the course is the eventual use of commercial art--to persuade consumers to buy goods and services. Objectives of the course include competencies in the technical aspects of commercial art and an awareness of consumer…

In order to indirectly measure the impact of the black power movement in terms of any shifts in identity and self-concept within the black community a content analysis was made of 272 issues of "Ebony" magazine published between January, 1949 and December, 1972 to determine any significant changes in the number of advertisements for cosmetics.…

Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)

Demonstrates how composition textbook advertisements suggest, project, and perhaps even create an audience. Proposes four different audience-related elements of the ad-object: context, genre, borrowings, and reflexivity. (MS)

A course in pharmaceutical product merchandising offered at the St. Louis College of Pharmacy incorporated as its three major components the development of a one-page print advertisement, a recorded radio commercial, and a videotape commercial series. Student evaluations were based on performance rather than effort. (MSE)

A communications consultant reminds design professionals that in marketing communications, "It's not creative, unless it sells." Available from: Architectural Record, 1221 Avenue of the Americas, New York, New York 10020; $5.00 single copy. (Author/MLF)

Describes a high school commercial art program for gifted students that focuses on "real-life causes" and enables the students to make connections with their own feelings and creativity, with learning resources and experiences, and with the community and the world beyond. Different students' experiences are detailed. (CR)

The 1996 Caldecott Committee chairperson surveys seven trends in children's book illustration: collage, layers, whimsy, ethnic art, texture, borders and panels, and shapes and perspective. Uses of new media, like fabrics, abound. Illustrators have been influenced by commercial and fine art, toy packaging, animation and film, advances in printing…

Surveys some of the problems experienced in design activities in the Craft, Design, and Technology (CDT) examinations. Examines recent developments in the procedural models of design activity and the understanding of how professional designers approach their work. Discusses how these insights could be incorporated into the school curriculum. (KM)

Argues that public genre art education engages the public with art forms that depart from traditional media usage and intentions to encourage collaboration, the demystification of artmaking, and societal reconstruction. Reviews aspects of the public-genre art-education methodology. Concludes that public-genre artmaking melds aesthetic practice…

While in some respects it has never been easier to teach film and video production, in other respects it has never been more difficult and beset with inconsistencies. For instance, pervasive advertising products of the video networks (i.e., epic scale commercials and music videos) frequently engage in the anarchy of postmodern excess, making it…

This bibliography provides a chronological panorama of Vietnam War era mass market paperbacks. In an introduction, the bibliography also identifies the major visual themes used on the paperback covers to market the books. It shows the enormous variety as well as the great sameness of the Vietnam market paperback, 1960-1989, a market which saw…

The use of quantitative graphics in newspapers requires achieving a balance between being accurate and getting the attention of the reader. The statistical representations in newspapers are drawn by graphic designers whose key technique is fusion--the striking combination of two visual images. This technique often results in visual puns,…

As a result of the overwhelming amount of print and electronic advertisements which compete for consumer attention, advertisers must find effective methods to get through the ad clutter and capture their audience's interest. Several tactics can accomplish this strategy, including the tactic of breaking or reversing audience expectations or…