A series of lectures presented by "Farm Journal's" editor-in-chief Lane Palmer to the advanced agricultural writing course of the University of Wisconsin's Department of Agricultural Journalism in the spring of 1970 formed the basis for this publication. The purpose of the lectures was to stimulate student interest in feature writing and…

Criticizes Erving Goffman's theory that human gestures express cultural assumptions which, in turn, legitimize social structure. Contends that Goffman blurs the distinction between his own observations as a social scientist and the interpretations of behavior by people within social situations. (JMF)

Discusses an approach to teaching English as a second language that includes teaching logical thinking and then analysis of magazine and radio advertisements. (CFM)

Posters' power in academic advertising to persuade and inform is successful when message and graphics are combined. Design principles and techniques are identified: symbolism, symbiosis, substitution, sequence, scale, silhouette, script, spectrum, and simplicity. Designers should avoid: typographic fog, color confusion, excessive elements, and…

Popular culture is defended as a solid academic entry that is a new approach to sociology, art, and literature. The contributions and theories of three professors are discussed: Arthur Asa Berger, Leslie Fiedler, and Alan Gowans. They illustrate the range and diversity in the pop culture field. (LBH)

The Central Piedmont Community College Libraries have been successful in creating positive expectations from the CPCC community by connecting an official library logo with quality library service. The creation of the CPCC Libraries' logo CLICK was a process that spanned several months. A history of this process details the meetings and design work…

This publication presents manuscripts and research reports by graduate students. Accompanying papers from their mentors establish a context for the student papers. In this volume the works are organized by the sponsoring university. Student papers presented are: (1) "How Will Moy, Chantale, Susan and Lola Make It through Art School?" (Miriam…

In a departure from conventional learning and teaching, this New York State course syllabus was planned to provide high school students with opportunities in design and drawing, and experiences in creative thinking, decision-making, and problem-solving. The two-semester course presents an introduction to a universal graphic language by using…

An instructor's manual and student activity guide on commercial art are provided in this set of prevocational education materials which focuses on the vocational area of trade and industry. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings: agriculture, home economics,…

The increasing use of displays by businessmen is creating a demand for display workers. This demand may be met by preparing high school students to enter the field of display. Additional workers might be recruited by offering adult training programs for individuals working within the stores. For this purpose a curriculum guide has been developed…

Offers reasons and guidelines for classroom exercises in creating black and white posters for introductory courses in graphics, design, production, or layout. (RL)

Describes the use of advertisements in language instruction, with particular attention to the language of advertisements, including the conative and emotive functions, linguistic shock, translation, humor, and cultural information. (AM)

Expressing concern that interest in hand lettering and calligraphy has diminished due to limited career applications, seventeen U.S. master calligraphers who teach or have taught calligraphy were interviewed. The calligraphers made six suggestions that have implications for educators: (1) italic based alphabets, rather than the current forms of…

Examining responses to print alcohol advertisements, a study questioned whether alcohol advertisers distinguish between "hard" and "soft" liquors (e.g. wine coolers and liqueurs). Subjects, 102 junior and senior high school students in a major metropolitan area, were asked to examine one set of three ads--either hard liquor ads…

Designed to encourage library use by Texas youth, the Texas Reading Club programs usually include a structured reading program and a variety of entertaining literature-related storyhours, puppet shows, films, and other attractive happenings. This handbook for the 1984 theme--"magical mysteries"--focuses on mysteries, magic, and adventure…