A study was conducted to establish a baseline of facts concerning the extent, nature, and social functions of the drinking of alcoholic beverages as depicted on prime time network television programing. A content analysis was undertaken of a random sample of programs drawn from the three major networks over a period of 14 evenings. The primary…

To enhance knowledge of television content, a prosocial code was developed by watching a large number of potentially prosocial television programs and making notes on all the positive acts. The behaviors were classified into a workable number of categories. The prosocial code is largely verbal and contains seven categories which fall into two…

This study sought to relate the dynamic patterns of older adults to their use of television within the whole range of activity patterns available to them. Central to the study was an intensive interview study of a select sample (32 women and 18 men in a Columbus, Ohio, senior citizen community); this precluded derivative generalizations for the…

Contained in this report are the results of a telephone survey conducted among households in the metropolitan television market for Boston, Massachusetts. The purpose of the survey was to determine the nature of the Boston television market and the role of WGBH. A random sample of 4157 respondents was obtained. Among the conclusions were that as…

Contained in this report are the results of a telephone survey conducted in February 1974 among households in the metropolitan television market for Sacramento-Stockton, California. During evening hours, paid interviewers dialed 1775 telephone numbers selected randomly from telephone books. The purpose of the survey was to determine the nature of…

An evaluation was made of the methodology and findings presented in "Television and Antisocial Behavior. Field Experiments," by Stanley Milgram and R. Lance Shotland (New York: Academic Press, 1973). In the book, seven experiments were reported, all concerned with antisocial behavior toward a medical charity. Three episodes of Medical…

Television viewing habits, program preferences, and parental guidance at 5,167 randomly selected urban/rural Kansas children in grades 4-9 were studied. Data collected by the administration of structured questionnaires to the children in 254 classrooms and separate questionnaires completed by 4,882 of the childrens' parents indicated that: (1) the…

The educational effects of pronutritional programing on kindergarten children were investigated in a pretest-posttest control group design involving 56 children from four kindergarten classes. These children were exposed to a series of five 20-minute videotapes over a period of six class days. The videotapes were compiled from popular children's…

Reviews research on the portrayal of gender and occupation on prime-time television and describes a study that focused on representation and patterns of activity of male and female characters across the contextual variables of industry, occupational role, hierarchical position, plot function, genre, and dramatic tone. (36 references) (LRW)

The children of ethnic minorities appear to have a distinctive pattern in regard to television. The pattern is exemplified by a different orientation toward the medium, by differences in tastes and preferences, by atypical behavioral effects, and by different information needs. Minority children, however, may be presumed to share much about…