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Richard Ohmann; Ira Shor – Johns Hopkins University Press, 2024
In this thought-provoking book, acclaimed cultural critic and professor of literature Richard Ohmann and noted critical scholar and pedagogue Ira Shor challenge the widely accepted notion of the "college premium": the economic advantage associated with obtaining a college degree. The authors show how the idea of a college premium is…
Descriptors: College Attendance, Commercialization, Educational Benefits, Employment Potential
DiMartino, Catherine; Jessen, Sarah Butler – Teachers College Press, 2018
This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in…
Descriptors: Public Education, Marketing, Commercialization, Educational Practices
Watkins, William H., Ed. – Teachers College Press, 2011
In this timely interdisciplinary volume, William Watkins has brought together leading scholars and activists to address some of the most urgent issues facing public education. What is underneath and behind the language of choice, efficiency, and improvement in current neoliberal discourse? How will urban and poor populations be affected? Will…
Descriptors: Public Education, Educational Change, Politics of Education, Public Policy
DeMillo, Richard A. – MIT Press (BK), 2011
The vast majority of American college students attend two thousand or so private and public institutions that might be described as the Middle--reputable educational institutions, but not considered equal to the elite and entrenched upper echelon of the Ivy League and other prestigious schools. Richard DeMillo has a warning for these colleges and…
Descriptors: Foreign Countries, Higher Education, Virtual Universities, Commercialization