The global mobility of students is on the rise and the recruitment of international students is high on the agenda of institutions in higher education. By communicating a distinctive corporate identity on their websites, universities can distinguish themselves from competitors and generate a positive image to attract talented international…

This paper explores how university staff in Denmark, Germany, and England perceived higher education (HE) policy as impacting the experience of being a student in their respective countries. While, in each nation, different policy mechanisms were identified as having triggered transformations in the experience of being a student, the…

Amid the increasing reliance on digital tools and services in education, this article examines the datafication and commodification of student life in Denmark. We analyse the web and app (iOS and Android) versions of 45 tools and services that teachers in Danish public primary schools use as part of their teaching, the types of data generated by…

In this theoretical paper, we reflect on the optimistic neoliberal fantasies that are played out in today's education, even though that they rarely live up to their promises. Inspired by Lauren Berlant's concept of cruel optimism, and psychoanalytical thinkers as Slavoj Žižek and Ilan Kapoor, and their focus on concepts such as fantasy, desire,…

In this paper, we put in dialogue the local dimension of a nation-state with the global challenges faced by universities worldwide. We focus on the case of Denmark, a nation that was exceptionally active in implementing international university reforms and where digitalisation is a high priority of the public sector governance. The article seeks…

In recent years, digital technologies for creating, curating, selling, and buying teaching materials have become a valuable part of many teachers' lives within and outside schools. Rather than apply textbook contents imposed from above, researchers and tech-pioneers have promoted digital teacher-to-teacher services as pathways to increase teacher…

The research within this paper compares the positioning of students and corporate branding features on higher education institution websites within the higher education systems of Denmark, England, Germany, Ireland, Spain and Poland. The selection of countries reflects among other things different governance regimes. The paper first outlines the…

Purpose: Building on a qualitative case study of parents and tutors previously involved with a large commercial tutoring company, this article investigates experiences of private tutoring in Denmark. Design/Approach/Methods: The case study centers around an affective analysis of eight interviews--three parents and five tutors--centering on why and…

Purpose: The article focuses on the emergence of a private tutoring industry in Denmark over the last decade. Specifically, it explores how private tutoring companies legitimize themselves in a social and cultural context where education has for long predominantly been understood in egalitarian terms. Design/Approach/Methods: The article takes…

The Nordic countries are often perceived as a coherent group representing the Nordic model of welfare states, with a strong emphasis on the public provision of universal welfare and a strong concern with social equality. But today we see a change in the Nordic model as part of a global knowledge economy. The aim of this article is to examine…

Academic capitalism is an outcome of the interplay between neoliberalism, globalisation, markets and universities. Universities have embraced the commercialisation of knowledge, technology transfer and research funding as well as introducing performance and audit practices. Academic capitalism has become internalised as a regulatory mechanism by…

National university systems have traditionally been characterised by major differences in both internal structures and external conditions. However, the global rise of the knowledge economy has made external conditions of universities more similar across countries. This paper investigates to what extent this convergence has been mirrored…

This paper aims to investigate the marketization of higher education (HE) as it manifests itself in the concept of "Student life" on Danish HE websites. Taking Norman Fairclough's critical discourse analysis as its starting point, this paper critically examines this particular practice of marketization by making a single-case study of…

This paper examines the potential pitfalls for academic research associated with goal displacements in the implementation of goals and indicators of research commercialization. We ask why patenting has come to serve as the key policy indicator of innovative capacity and what consequences this has for the organization of academic research. To…

Around the world, changing funding policies have pushed for university departments to find increased external project-based funding. While this trend is widely acknowledged, mixed views exist about implications for faculty members' academic practices. Regarding doctoral education, researchers have raised concern that external funding will push…