The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

Colleges are beginning to close in America. As time advances, the risk of further college closures or mergers in American higher education seems to be rising. But why? Why in a country where education is extolled as the foundation of the American Dream can institutions of higher education be at risk of going out of business? This study offers a…

The purpose of this quantitative correlational study was to examine the relationship between managers' emotional intelligence (EI), managers' transformational leadership style, and employee job satisfaction in customer service organizations in the Central Southwest. Participants were selected because of their experience in the field of customer…

This dissertation presents an institutional and historical analysis of the emergence of new graduate schools of education, or nGSEs. A controversial reform in the field of teacher preparation, nGSEs offer teacher preparation, state certification, and master's degrees in a variety of new non-university contexts. With bipartisan support and…

This dissertation is a critical study of the contemporary relationship between education and technology. It develops a philosophy on technology that both tries to make sense of the specific technologies our universities have chosen to embrace and imagines ways of making critical use of them. The intersection of this treatment of technology and…

This study examined the lived experience of 10 activist teachers at the kindergarten through 12th grade level. All participants were veteran teachers with 10 or more years of public school experience who have come to terms with bureaucratic elements inside the system and yet continue to practice active resistance to policies, practices, and…

The pandemic, public scrutiny of higher education, the continued rise in the cost of college attendance, the student mental health crisis, social, political, and racial unrest, and the changing nature of work in the United States all influence the current state of the student affairs profession. This case study explored the changing landscape of…

This is a qualitative study that examined the impact of academic capitalism on academic managers at five land-grant universities located in the Southwest United States. This study included in-depth interviews of Presidents/Chancellors, Provost, and Academic Deans to gain insights into their perception of academic capitalism, neo-liberalism,…

My dissertation examines the marketization of higher education, drawing on empirical case studies from Taiwanese students using "education agents" to apply to U.S. colleges and universities. I argue that without these intermediary agents, applicants and parents may be left flying blindly amid uncertainties, emotional distress, and…

The global dimensions of knowledge production have shaped internationalization which has greatly impacted U.S higher education. The transformation of higher education heavily influenced by neoliberal globalization, massification, and marketization have diminished the core tripartite mission of the university in teaching, research, and service to…

While many institutions had been licensing technologies for decades, the passage of the Bayh-Dole Act in 1980 precipitated an explosion in technology commercialization activity at American universities. By 2000, about a decade after the Association of University Technology Managers began to collect commercialization metrics, researchers had begun…

This dissertation used a historical research method to examine the rise of the centuries-long complex construct of intellectual property ownership through the lenses of American institutions of higher learning and the American legal system, the latter of which attributing its involvement in intellectual property rights once the principle of…

Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to…

Slaughter and Rhoades (2009) developed the theory of academic capitalism to explain the market-like behaviors of colleges and universities, which has been made more prevalent by the rise in neoliberal ideology and the new knowledge-based economy. Bok (2003), Giroux (2003), and others have warned against these market-like behaviors as a threat to…

Academic entrepreneurship refers to university faculty engagement in commercialization of research and innovative activities that are beyond their academic work in research, teaching, and service in their university. Academic entrepreneurship includes three types of entrepreneurial activities: academic patenting, technology licensing, and…