This article conceptualises the notion of the 'education hustle' as a case of Bourdieuian doxa and illusio. It is argued that the plethora of education reforms engaged in across the globe encompassing privatisation, corporatisation, marketisation, strong accountability, and the governance structures of the New Public Management (NPM), especially…

This study focuses on what people working in edu-business want to achieve. The aim is to explore (1) how the edu-business sector is discursively constructed as a work-place and part of the education system, and (2) how this discourse is organized within an affective economy -- that is how the valuation of emotions distinguish what are considered…

The aim of this paper is to investigate the 'equalising effect of schools' in general and two concrete interventions that have been carried out recently in Sweden in particular. The first of these interventions is the closing down of schools in deprived neighbourhoods and moving pupils to other schools. The second is 'empowerment'--i.e., creating…

In Finland, early childhood education and care (ECEC) is traditionally publicly provided. However, private ECEC provision has increased during the past decade, largely as a result of financial support from the public sector. Drawing on qualitative interviews with municipal decision-makers, this article identifies three frames within which publicly…

In highly marketised higher education systems, massification has afforded greater access, particularly for first-in-generation students. Generally, this expansion has been fuelled by neoliberal ideologies that valorise the notion of choice and promise of social mobility. In this study, using interviews with 25 first-generation students, the issue…

The transfer of human resource management (HRM) practices from the corporate business context into schools has taken a novel turn. No longer restricted to the management of school teachers, HRM techniques are now being applied to the management of students. HRM views the student as a human resource to serve the school, and seeks to systematically…

This paper explores how nursing education both exemplifies the contradictions of neoliberalism alongside its seemingly all-encompassing influence. We conduct a feminist critical policy analysis to trace the histories of nursing as a feminised vocation located outside the academy, and how this is reflected in recent policy. We then critically…

This paper illustrates the influence of a new national assignment system (NSAS) on Chilean middle-class advantage. This system was designed to increase educational equity by changing the previous school admission "rules" that were prejudicial against low-income students. We use Bourdieu's conceptual tools, drawing on concepts of capitals…

Drawing on the case of upper secondary education in Stockholm, this article analyses school-based responses to a superimposed market and how this is related to social stratification. Furthermore, schools' and pupils' encounters with the market are analysed in relation to Bourdieu's concepts of field, capital and strategy. Methodologically, the…

The marketisation of schools has emerged as a defining feature of the education landscape. While the role of principals and lead teachers in carrying out marketing work was investigated in the late 1990s, there has been scant evidence of how the people and practices of marketing in schools have evolved into the twenty-first century. Expanding on…

This article takes a historical approach to the rise and fall of the public university, relating its fate to specific developments in public policy. Particular attention will be paid to the United Kingdom since it has developed an explicit drive towards the marketization of higher education in the context of an earlier commitment to public higher…

The advent of massive open online courses and online degrees offered via digital platforms has occurred in a climate of austerity. Public universities worldwide face challenges to expand their educational reach, while competing in international rankings, raising fees and generating third-stream income. Online forms of unbundled provision offering…

It is 30 years since Vietnam implemented the 'Doi Moi' economic reforms. The subsequent influx of capital was accompanied by a general infiltration of foreign influences, arguably none more important than the English language. This article focuses on an area where market and language converge: the private English as a second language industry.…

The aim of this article is to illustrate how Swedish schools construct different pedagogic identities in the way they marketize themselves. We examine through a Bernsteinian lens how upper secondary schools promote themselves; what identities are being called for by the schools and how these identities are expressed. Moreover, the article intends…

This article examines how the outcome of neoliberal educational reforms has affected urban schooling in the inner city of Stockholm--making it into a centralized nexus or a 'hot-spot' for students and schools. The aim is to analyse how geographical place and space have become major distinctive criteria in inner-city students' educational…