University-based scientific research has long been argued to be a central source of commercial innovation and economic growth. Yet at the same time, there have been long-held concerns that many university-based discoveries never realize their potential social benefits. Looking across universities, research and commercialization activities such as…

The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

Colleges are beginning to close in America. As time advances, the risk of further college closures or mergers in American higher education seems to be rising. But why? Why in a country where education is extolled as the foundation of the American Dream can institutions of higher education be at risk of going out of business? This study offers a…

This qualitative study explored how neoliberalism contributes to the fragmentation of organizational identity in Saudi universities and the implications of this fragmentation. Semi-structured interviews were conducted with 19 faculty members from a Saudi public university. Thematic analysis revealed that neoliberal policies relating to governance,…

This paper argues that a data-driven, niche-focused approach to strategy development will assist Higher Education Institutions to direct their financial resources to greater effect by providing a more tailored service to students, therefore, increasing student satisfaction and creating brand loyalty. This approach will give institutions greater…

In the competitive U.S. higher education market, institutions differentiate themselves to attract both students and tuition dollars. One understudied example of this differentiation is the increasing trend of "colleges" becoming "universities" by changing their names. Leveraging variation in the timing of such conversions in an…

Higher educational institutions at all levels of academia are developing competitive advantages such as flexible and hybrid learning environments, modern infrastructure, tailored degree programs and curriculum, or productive faculty to satisfy the individual needs of students, industries, and nations. Consequently, like corporations, higher…

The global dimensions of knowledge production have shaped internationalization which has greatly impacted U.S higher education. The transformation of higher education heavily influenced by neoliberal globalization, massification, and marketization have diminished the core tripartite mission of the university in teaching, research, and service to…

This research looks at higher education choice through the lens of extended self in consumer behavior. An online survey at two US universities, one public and one private, found that extended-self moderated how much fulfillment of self-image needs led students to like a university. Self-esteem needs were a critical part of this process, positively…

Public universities have assumed business-minded practices and norms that more closely align with goals and values of corporations than social institutions charged with creating and disseminating knowledge. One pervasive cost-savings strategy is the outsourcing of instruction to a contingent workforce. This case study explores the experiences of…

In an increasingly innovation-driven economic environment, universities serve as engines of economic growth by igniting innovation, fueling entrepreneurship, and inspiring the next generation of scientists and professionals. While universities are committed to enhancing their economic impact, university 'economic engagement' is in many ways an…

This article focuses on the relationship between elite British boarding schools and the overseas branches ('satellites') that they have established around the world. While British schools are categorised as charities, the satellites are operated as commercial ventures through subsidiaries. The UK-based schools can thus profit from the export of…

Slaughter and Rhoades (2009) developed the theory of academic capitalism to explain the market-like behaviors of colleges and universities, which has been made more prevalent by the rise in neoliberal ideology and the new knowledge-based economy. Bok (2003), Giroux (2003), and others have warned against these market-like behaviors as a threat to…

Green sheds light onto the mercurial and ill-defined boundaries of institutional governance within China's unique system of higher education, a national system that remains misunderstood by scholars who continue to position it as little more than a research arm of the party/state. Through a synthesis of systems theory, complexity theory, and…

This article reports research exploring students' perceptions of higher education in traditional and local universities in England and Cuba. The study has explored parallels identified in the course of research-informed teaching that harvested qualitative questionnaire data from students at two English universities. One a Traditional (high-status…