The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

Over the past two decades, debates surrounding the marketization of higher education worldwide have intensified. The impact it is having specifically on academics and their careers is less well documented, but enough literature has emerged to certainly warrant a review. To investigate the topic, a systematic literature review was conducted to…

Marketization is the development of quasi-markets on the systemic level, which promote choice, competition, accountability, and devolution in public schooling. Marketing is a strategy that individual school leaders employ to respond to these logics. This paper argues that education marketization has led to an increase in school-based marketing…

This article presents an empirical investigation of the effects university brand personality and student-university identification have on student participation and citizenship behaviour in the context of higher education. The study employed a self-administered questionnaire to collect data from 433 university students. The data were analysed…

For decades, there has been a well-coordinated effort to unmake public education in Canada and around the globe. Neoliberal reformers have undermined public education through increased privatization, marketization, and managerialism. Government austerity measures have shaped policy that falsely necessitates, validates, and legitimizes the…

The digitization of academic practices has transformed how research output is shared and discussed, with academic social network sites (ASNS) like Academia.edu and ResearchGate emerging as pivotal platforms. However, their uptake and implications in contexts like Latin America still need to be explored. This study examines the emerging tensions…

The process of reversing a neoliberal regime in highly marketised higher education systems entails the discussion of such a regime's normative principles and policy frameworks. Little has been said about what decommodification would involve or the implications of such a project for the constitution of a public regime in higher education. Two…

This paper explores some of the fundamental contradictions related to the commercialisation of education and how Pearson plc -- 'the world's leading multinational education company' -- is trying to overcome these challenges through discourse and semiotics. Pearson's "Efficacy Framework" is a semiotic-calculative device created to measure…

Entrepreneurs build successful businesses by taking innovative ideas from research labs to market. This article describes a pedagogical approach and its outcomes in utilizing a multi-stage, multi-course, and multi-semester capstone integrative project to teach entrepreneurial marketing (EM) of early-stage technologies. Herein we explain concepts…

Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…

Academic capitalism (AC) has become one of the most influential lines of research into markets in higher education (HE). However, researchers often use AC only as an umbrella term while key concepts remain superficially explored and intertwined topics treated disjointed. By means of a systematic literature review, our main contribution is the…

The commercialization of higher education is a global phenomenon that is catching up with Pakistani higher education institutions. Due to inculcation of marketing practices, the role allocation and social relationship between the university and the students are being defined using new parameters. Through the incorporation of Halliday's…

National internationalization strategies are produced by governments to frame and drive their internationalization agendas. They are relatively new, but growing in number. This paper contributes to an emerging strand of international education research: that of discursive policy analysis. We analyse the Australian Strategy for International…

This study aimed to identify problems, describe, analyze, and evaluate the use of e-commerce to increase the competitiveness of innovative and entrepreneurial products produced by students of State Vocational High School 3 South Tangerang, Banten Province, Indonesia. This research had three main stages, namely the preparation stage, the…

The text seeks to discuss the impacts of the COVID-19 pandemic on the educational sector considering the rise and expansive of a learning-market. The spread of contagion directly affected educational systems across the globe. Remote education emerges as a solution by governments to reduce the consequences of the suspension of classes. The use of…