Advice is offered to alumni administrators who recruit and organize alumni volunteers to serve on the board of directors. Major tasks include: understanding the purposes of the board, selecting the best members, determining what needs to be done, evaluating each member, and forming committees. (JMD)

Dedicated volunteers are seen as essential for a broad-based program of planned giving. Dartmouth's alumni-oriented bequest program is described, including the prestige committee, the class bequest committee, and the professional guidance committee. The class structure is used in organizing efforts. (MLW)

A nine-point plan is given for opinion research for college marketing: obtain administration commitment; determine specific research needs; define college goals measurably; establish a recruitment committee; identify vital publics; focus research on them; develop questionnaires; determine research mechanism; and assign responsibility and…