Descriptor
| Adoption (Ideas) | 1 |
| Attitude Change | 1 |
| Behavior Change | 1 |
| Change Agents | 1 |
| Communication (Thought… | 1 |
| Community Change | 1 |
| Group Structure | 1 |
| Organizational Change | 1 |
| Poverty | 1 |
| Social Change | 1 |
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Author
| Grunig, James E. | 1 |
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Download full textGrunig, James E. – 1972
Communication researchers have studied the role of the change agent -- the professional helper who stimulates change at the individual, group, organizational, or community level. Few recognize, however, that the change agent is a member of a formal organization whose norms and values often diverge from those of the clientele system. This paper…
Descriptors: Adoption (Ideas), Attitude Change, Behavior Change, Change Agents
