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Rogers, Priscilla S.; Rymer, Jone – Business Communication Quarterly, 1996
Describes the new GMAT (Graduate Management Admission Test) Analytical Writing Assessment (AWA), including its evaluation and the results schools receive. Reviews uses of the AWA scores and essays that have ramifications for management communication. Suggests why it is vital for communication instructors to become involved in decisions about how…
Descriptors: Business Administration Education, Business Communication, College Entrance Examinations, Communication Research
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Rogers, Priscilla S. – Journal of Business and Technical Communication, 1994
Describes the addition of a writing performance assessment to the Graduate Management Admission Test (GMAT), and how development of the Analysis of Argument measure and the Persuasive Adaptiveness measure helps explain the holistic writing score given during grading of the GMAT. Correlates holistic and analytic scores, revealing a positive…
Descriptors: Administrators, Communication Research, Evaluation Methods, Higher Education