Throughout its long and storied history, the discipline of rhetoric has documented the power of the spoken and written word. Of late, however, we are being reminded about the rhetorical significance of visual images--that pictures, videos, and other visual works also are part of what Aristotle called the "available means of persuasion."…

Courses: Persuasion, Group Communication, Communication Theory, Computer-Mediated Communication. Objectives: In this activity, students discuss and analyze film clips in order to understand theories, processes, and applications related to the concept of deindividuation.

Metatheoretical perspectives, and their role in influencing the research process, can be difficult for undergraduate students to grasp. The communication field brings together myriad approaches to communication, lending to students' confusion (Muller, H. L., & Craig, R. T. [2007]. Introduction. In R. T. Craig & H. L. Muller [Eds.],…

Informed by theory and research on attributions and narrative persuasion, we compared the effectiveness of narrative and nonnarrative messages in changing attributions of responsibility for causes and solutions related to obesity in the United States. We randomly assigned 500 adults to view one of three messages (narrative, evidence, and a hybrid…

Though an emerging research area, serial argumentation has yet to be cohesively explored from a theoretical lens. The current project thus extends and updates Trapp and Hoff's (1985) original serial argument model by explicating and testing a theoretical process an individual goes through immediately before, during, and after a serial argument…

The present investigation sought to advance Psychological Reactance Theory (PRT) by examining whether trait reactance and sensation seeking influence the magnitude of a perceived threat, state reactance, and reactance restoration. Results revealed that high trait reactant (HTR) and low trait reactant (LTR) individuals and high sensation seekers…

Can perceived message effectiveness (PE) be considered a cause of actual effectiveness (AE)? If so, PE judgments can be used as valid indicators of the persuasiveness of messages in the preimplementation phase of campaigns. In addition, manipulating PE may be a viable persuasive strategy. But, if the reverse causal sequence obtains (AE[right…

Drawing upon construal level theory, this research investigates the influence of social distance on individuals' responses to persuasive messages. Experiment 1 (N = 133) demonstrates that the persuasive impact of a gain frame becomes stronger when people make judgments for socially distant (e.g., others) versus proximal entities (e.g., selves). On…

"Listening for differences" describes one simple method by which we might reach out to each other. No two people, after all, experience the world in exactly the same way, and we need to hear everyone's story in order to weave the entire tapestry of humanness. To cut someone short or to exclude someone is to leave a hole in the fabric of our…

This article identifies a surprising dearth of studies that explicitly link communication and evaluation at substantive, theoretical, and methodological levels. A three-fold typology of evaluation studies referring to communication is proposed and examples given. The importance of organizational communication in program delivery is stressed and…

This study investigates cultural and communication medium effects on conversational argumentation in a decision-making context. Chinese and U.S. participants worked in pairs on two decision-making tasks via face-to-face (FtF) and instant messaging (IM). The analyses showed that Chinese participants tended to engage in potentially more complex…

This study examined the effects of pre-structuring discussion threads on group performance in computer-supported collaborative argumentation where students labeled their messages as arguments, challenges, supporting evidence, and explanations on a threaded discussion board. In the pre-structured group students were required to post supporting and…