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| Arousal Patterns | 1 |
| Attention | 1 |
| Attention Control | 1 |
| Attitudes | 1 |
| Communication Research | 1 |
| Credibility | 1 |
| Females | 1 |
| Higher Education | 1 |
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| Sex Differences | 1 |
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Dempsey, Richard H.; Reinsch, N. L., Jr. – 1982
A study tested two hypotheses concerning credibility (an auditor's attitude toward a source) and arousal (attention level of an auditor): (1) the effect on learning of credibility will interact with the effect of the vigilance level of auditors, and (2) under conditions of low arousal, auditors will learn significantly more from a message if it is…
Descriptors: Arousal Patterns, Attention, Attention Control, Attitudes
