A study investigated how impulsiveness affects perceptions of risks, and examined message strategies that might be effective in reaching risk-takers. Twenty-two undergraduate subjects who scored high on a risk-taking measure/survey participated in one of four 60-90 minute focus groups in which participants discussed their health, their concerns…

The complex set of economic problems facing Black families can best be understood from a communication perspective. Corporate America historically has taken advantage of its access to information and use of communication media to control the economic conditions of Black families. Through research and communication technology Black families can…

Results of exploratory investigation indicate that failures to communicate management information systems (MIS) concepts can result from the sender's communication style being inappropriate to the receiver's cognitive type. Details of the research methodology, analysis of variance, and summary of results are given, as well as recommendations for…

By means of communication network analysis and individual interviews conducted between September 1982 and March 1983 with district administrators in a single medium-sized school district, this study describes the consequences of the 1975 decentralization of the district's communication network. Following a brief introduction and a discussion of…