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| Audience Response | 1 |
| Communication Research | 1 |
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| Communication Research | 1 |
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| Lang, Annie | 1 |
| Thorson, Esther | 1 |
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Peer reviewedThorson, Esther; Lang, Annie – Communication Research, 1992
Outlines a psychophysiological (involuntary responses to novel environmental stimuli) model of the role of orienting responses (ORs) in learning from televised lectures. Demonstrates that insertion of videographics in talking-head lectures produces ORs in television viewers. Finds that ORs enhance learning of familiar material but interfere with…
Descriptors: Audience Response, Communication Research, Familiarity, Higher Education
