Finds that reasonably accurate predictions of election results can be made based on selected phonetic features in candidates' names. Discusses the emotive effect of speech sounds, distinguishes them from other types of meaning, surveys previous types of studies, describes the development of the author's analytical model and its attributes, and…

Presents validation, from a communication perspective, for semantic differential scales designed to measure attitude toward an object. The favorableness of sources' verbal behavior about an object was related to sources' attitudes toward the object. Receivers accurately estimated sources' attitudes and the favorableness of sources' verbal…

Previous research on communication apprehension has revealed a reduction in student apprehension over a semester-length course in speech communication. Further research indicates, however, that, while most students do experience a reduction, a sizable percentage actually report an increase. This study sought to determine the difference between…

Refutes McGuire's analogy to inoculation theory used to predict resistance to beliefs that have not been attacked. An experimental test of effectiveness of different defenses over three belief levels is discussed. (JMF)