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Download full textLarson, Mark A. – 1988
The goal of this paper is to describe how one classroom teacher uses the Sender-Receiver Communications Model to illustrate for students in a lively and memorable way the process of "targeting your audience" with medium and message. Students are used as examples of Receivers, or target audience, illustrating the potential range of…
Descriptors: Advertising, Audience Analysis, Communication Research, Communication Skills
Peer reviewedHager, Peter J.; Scheiber, H. J. – Journal of Technical Writing and Communication, 1990
Examines fundamental rhetorical constructs that students and business professionals should consider when analyzing textual and financial information contained in corporations' annual reports. Discusses how students in business communication classes evaluate the rhetorical effectiveness of specific annual reports, as well as the ethics associated…
Descriptors: Audience Analysis, Communication Research, Discourse Analysis, Ethics
