Using Apocalyptic Discourse to Exploit Audience Commitments through "Transfer.".

Brummett, Barry

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ERIC Number: EJ378697

Record Type: Journal

Publication Date: 1988

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Using Apocalyptic Discourse to Exploit Audience Commitments through "Transfer."

Brummett, Barry

Southern Speech Communication Journal, v54 n1 p58-73 Fall 1988

Considers the way in which recent apocalyptic religious discourse motivates actions and attitudes toward secular issues by appealing to sacred texts. Traces one such strategy, termed "transfer." (SR)

Descriptors: Audience Response, Communication Research, Persuasive Discourse, Religion, Rhetoric, Rhetorical Criticism

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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