News reports of scientific research are rarely hedged; in other words, the reports do not contain caveats, limitations, or other indicators of scientific uncertainty. Some have suggested that hedging may influence news consumers' perceptions of scientists' and journalists' credibility (perceptions that may be related to support for scientific…

This study explored the effectiveness of communication training for clergy, working to create an outcomes assessment model for such endeavors. Clergy-participants (N=46) completed an extensive training process designed to increase the transformative quality of their sermon communication. Training outcomes were assessed with a prepost test design,…

Examines whether role assignments to television sets (assignments of particular content to particular screens) influence what viewers think about what they watch. Finds that designating TV sets for specialized functions or uses results in more positive evaluations of the content, even when the TV sets and programming are identical. (SR)

Examines the process through which a fear appeal transforms low-involvement audiences into active publics. Analyzes cognitive and emotional responses of uninvolved viewers to a film on environmental contamination, together with coping strategies used to deal with the threat. Concludes that cognition and affect mediate viewers' responses to a…

Indicates that issue/advocacy advertising inoculates against attitude change among undergraduate students, while simultaneously protecting sponsors against slippage in ratings of source credibility, after exposure to a persuasive attack on behalf of an opposing position. (SR)

Different speakers may pronounce the same sounds very differently, yet listeners have little difficulty perceiving speech accurately. Recent research suggests that listeners adjust their preexisting phonemic categories to accommodate speakers' pronunciations ("perceptual learning"). In some cases, these adjustments appear to reflect general…

Considers the way in which recent apocalyptic religious discourse motivates actions and attitudes toward secular issues by appealing to sacred texts. Traces one such strategy, termed "transfer." (SR)

Presents new measures of musical syntax which allow systematic comparison of normative and distorted syntactic structure and thus investigation of the notion that distortion, both semantic and syntactic, enhance audience attention. Applies the measures in an examination of the social forces that influence the use of normative versus distorted…

Shows two experiments at Delft University of Technology support the conclusion that an introduction makes audiences more willing to listen to a speech. States subjects (in experiment 1) viewed videotapes of professional presentations on "Sick Building Syndrome." Indicates audiences respond to exordial techniques in a predictable manner.…

Finds that, among college students, (1) both related and unrelated cuts resulted in cardiac orienting responses; (2) processing unrelated cuts required more capacity than processing related cuts; and (3) memory was better for information presented after related cuts, with this effect greater for visual memory than for audio memory. (SR)

Outlines a psychophysiological (involuntary responses to novel environmental stimuli) model of the role of orienting responses (ORs) in learning from televised lectures. Demonstrates that insertion of videographics in talking-head lectures produces ORs in television viewers. Finds that ORs enhance learning of familiar material but interfere with…

Constructs and tests two measures of audience response to performance of literary text. Finds that the first measure (analyzing audience response to open-ended questions) was useful in discriminating responses across performances, but needs further work in clarifying relative importance and interrelationships; and the second measure (a…

While not dismissing the "uses and gratifications" approach to research, this paper attempts to increase the theoretical and practical utility of gratifications measures by approaching them through a more phenomenological and longitudinal tack. The paper suggests that any "gratification unit" is given a unique meaning by the…

A study investigated whether positive response to humor in a speech would enhance audience evaluation of the speech/speaker. A short informative speech on "listening" which included nine relevant jokes was audio tape-recorded in two versions, one in which each joke was punctuated by laughter, and one in which a stony silence greeted each…

Examines audience reactions to informative public speakers' use of self-disparaging humor. Concludes that speakers using such humor may be perceived as more humorous, but also run the risk of reducing their perceived competence, having the audience associate with them less, and producing speeches that are rated as less interesting. (MM)