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Direct linkHubbard, Glenn T.; Kang, Jin-Ae; Crawford, Elizabeth Crisp – Journalism and Mass Communication Educator, 2016
National survey of college mass communication students (N = 247) analyzed attitudes on the teaching of print and electronic media skills, using journalism students as comparison group. Previous research had not explored strategic communication student responses to convergence. Found identity variables within public relations (PR) field related to…
Descriptors: Preferences, Skill Analysis, Communication Strategies, News Reporting
