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Swartzendruber, Jan E. – 1977
This paper presents a model of communication's potential role in international development, suggesting that communication specialists use the model to help international development agencies reach their idealized goals. The model proposes that communication specialists follow five ethical principles: concentrate on process rather than program;…
Descriptors: Communication Skills, Communication (Thought Transfer), Ethics, Information Theory
Backlund, Philip M. – 1977
"Communication competence" refers to the knowledge an individual has about the use of language in communication. As a concept and theory, however, it needs to be further elaborated and clarified. In particular, four issues must be resolved before communication competence theory can achieve full development and exert impact in the classroom. The…
Descriptors: Communication Skills, Communication (Thought Transfer), Concept Formation, Conceptual Schemes
Casmir, Fred L. – 1976
This paper discusses a basic methodological and philosophical confusion in the study of human communication. Various scholars have assumed that the study, description, and definition of various systems have led to an understanding of the processes which underlie, or generate, human communication behavior. In effect, two levels of analysis and…
Descriptors: Cognitive Processes, Communication Skills, Communication (Thought Transfer), Information Theory

Casstevens, E. Reber – Journal of Business Communication, 1979
Suggests the expansion and refinement of the basic sender-channel-receiver communication model. Offers several designs, each highlighting a particular aspect of the communication process. Discusses the effects of environment and feedback on the message. (JMF)
Descriptors: Business Communication, Communication (Thought Transfer), Communication Problems, Communication Skills
Nolan, Michael J. – 1973
One of the factors inhibiting development of a more descriptive theory of communication has been a poorly defined conceptual framework which places almost exclusive emphasis on verbal messages and overlooks an important feature of the communication process, the fact that effective communication develops from interaction among various message…
Descriptors: Communication Skills, Communication (Thought Transfer), Conceptual Schemes, Information Theory
Parks, Malcolm R. – 1977
The central and most common element in existing conceptualizations of communication competency is the concept of control, which suggests that competency is a function of the communicator's ability to exert influence over physical and social surroundings. This paper identifies six phases of the control process: goal specification, information…
Descriptors: Communication Problems, Communication Skills, Information Theory, Interaction Process Analysis
Wiio, Osmo A. – 1973
A more unified approach to communication theory can evolve through systems modeling of information theory, communication modes, and mass media operations. Such systematic analysis proposes, as is the case care here, that information models be based upon combinations of energy changes and exchanges and changes in receiver systems. The mass media is…
Descriptors: Communication Skills, Communication (Thought Transfer), Communications, Cybernetics
DeVito, Joseph A. – 1971
A mixture of theoretical and practical essays points up the purposes of, barriers to, and means of facilitating communication. Four models of how people communicate are presented. A series of essays describing communication messages and channels include considerations of "gobbledygook," nonverbal communication by touch, smell, or body movement,…
Descriptors: Affective Behavior, Attitudes, Communication Problems, Communication Skills
Ball, John, Ed.; Byrnes, Francis C., Ed. – 1960
Under the sponsorship of the National Project in Agricultural Communications, a series of 14 lessons by various authors has been compiled to serve as a reader or training manual in the field of visual communications. Several models of communications are outlined and evaluated. Many studies which concern themselves with the concepts of source,…
Descriptors: Audiovisual Aids, Audiovisual Communications, Communication Skills, Communication (Thought Transfer)