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Netherton, Robin – Currents, 1995
Five suggestions are made for moving the college public relations program toward more personal communication: (1) study the communication successes and strategies of others; (2) reassess current communication methods; (3) begin building a small-scale constituency-relations program; (4) establish a contact database; and (5) put the best principles…
Descriptors: College Administration, Communication Skills, Databases, Higher Education
